SYMBOL
Our symbol represents a tree of creation. Starting from the letter P that stands for Paradise, the symbol shows the strategy and vision that the foundation seeks to achieve through creativity and innovation. It also reflects the founding principles of wanting to return our fruit to society.
WORDMARK
This font shows the group’s identity that cuts across both art and science. It is classical yet sophisticated and contemporary. It takes into account the areas the foundation is currently in or aims to go in.
